iNsights
Who says educational
articles have to be boring? Not us.
We like a healthy blend of entertainment and a unique perspective applied
to our attempts to communicate with DM professionals who are tired of
reading the same old thing. We know we’re smashing icons, but at
least we’re having fun!
Customer
Relationship Management CRM
Is it really effective, or, just a way for software companies to make
money?
One-to-One
Permission Marketing
Just because I said you could send me email doesn't mean I'll read
them or buy anything!
The
Branding Buzz
If you build it, will they come? And, will they return?
The
Great Apostrophe Famine
Email: What I write is not always what you get.
Tag,
you're it!
Taglines. Who writes these things anyway?
The
List
The Continuing
Adventure of the Seminar Spy.
Basic
Advertising Guidelines for Direct Marketing Term Life Insurance
Positioning Term Life Insurance for Successful
Direct Marketing Programs.
How the experts do it.
Direct
Marketing... What it is... What it isn't... What it Should Be
I've
got a secret.
Buzzwords
No Substitute
Jumping
on and off the buzzword bandwagon may damage your credibility…not
to mention your knees!
Copywriters
Union
Could
it really come to this? Let's hope not.
Permission
marketing — Genius or Yoyos?
Says
Buckaroo Banzai: 'Wherever you go…there you are.' So where are we?
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